Why You Need to Create a Vision for Your Business

"If you don't know where you are going, you'll end up someplace else.” - Yogi Berra

I got in the car today, drove to the other side of town and pulled into the grocery store parking lot. I patiently waited for a car to pull out so I can swoop in for a front row spot. As I turned the car off and opened my car door, I realized that where I really wanted to go was to the bank!

I could blame it on my sleep-deprived work-at-home mom-brain, but the truth is I didn't think about where I was going when I got in the car nor on my way there. And so I ended up someplace else...on the other side of town even!  Can you relate?

If you're a creative entrepreneur with an online business or ministry and you don't have an idea of where you're going, you can end up buying groceries when all you really wanted was to deposit your check. (Okay, not really, but you know what I mean). Perhaps you have a blog that started out as a hobby blog, and now you're thinking of creating a group coaching program or launching a digital product. The only problem, is you're not sure where to start. You know you have a great idea, but how do you make it happen in a way that doesn't take 100 more hours of your time? How do you implement this great idea in a way that makes sense? 

That's where creating a vision and setting clear goals for your business come in.

Decide on what you want to achieve in your business. How much time do you want to spend working each week? What do you need to earn for it to make sense financially? What kind of flexibility do you need to meet the needs of your family? Write the answers to these questions down (don't skip this part) and refer back to them (and share them with your team if you have one) as you make decisions that help you move forward with your world-changing idea!

And from now on, I will bring a sticky note with me..."checks get deposited at the bank, not the grocery store!"


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