The One Thing You Need to Grow Your Business

What do successful business owners all have in common?

--It’s not experience. --It’s not extraordinary skills. --It’s not even a powerful drive.

Although all of these have helped my business grow, they’re not a prerequisite for success, nor do they sustain me. After all, no one is born with experience. In most cases, skills are developed over time, and plenty of successful people lack drive at one time or another.

The one thing that does make a difference, though, is my “why.”

Why do you want to work from home? Why do you stay up too late and get up too early, just so you can work on growing your business? Why do you do what you do?

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone.


Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.

A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.

A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.

So what’s your big “why”?

It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.

Whatever it is, your “why” is the driving force behind every action you take.

Whenever you're making decisions for you, your family, and your business, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why.

Thinking of starting your own creative online business? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.


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